# BELA65 — Claims Ledger
### The honesty firewall: nothing gets claimed publicly unless it's listed here

> **This is the most important governance document in the Launch Studio.** No asset — no video, headline, deck slide, or FAQ — may claim a capability unless that capability appears in this ledger with a status. This is how we guarantee we never market a future feature as if it exists today.

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## Executive Summary

Every capability BELA65 might mention falls into one of four honesty tiers. Assets must label capabilities using these tiers whenever there's any doubt, and must **never** present a lower tier as if it were "Available Today."

The Launch Studio does not have independent, real-time confirmation of the live production state of each stage. Per our operating rules, **anything not explicitly confirmed by the Founder as "Available Today" is written conservatively.** This ledger starts every claim in a defensible position; the Founder promotes items as they're verified.

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## The Four Honesty Tiers (reuse these exact labels everywhere)

| Tier | Label | What it means | How assets may phrase it |
|------|-------|---------------|--------------------------|
| 1 | **Available Today** | Works in the product now; a customer can rely on it. | Present tense, confident: "BELA understands your business." |
| 2 | **In Progress** | Actively being built; partially working. | "is being rolled out," "early access." Never bare present tense. |
| 3 | **Planned** | Committed on the roadmap; not built. | "on the roadmap," "coming in a future version." Always future tense. |
| 4 | **Future Vision** | Direction/ambition; not committed to a date. | "our vision," "where we're headed." Clearly aspirational. |

**Golden rule:** when unsure which tier, drop one tier down (be more conservative), not up.

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## The Ledger

> **Status key:** ✅ Available Today · 🔧 In Progress · 🗓️ Planned · 🔭 Future Vision · ❓ **Needs Founder confirmation** (written conservatively until confirmed)
>
> The **Claim wording** column is the *maximum* an asset may say. Writers may say less, never more.

### Core Pipeline

| Capability | Default status | Claim wording (max allowed) | Confirm? |
|-----------|----------------|------------------------------|----------|
| Business Understanding | ❓ → treat as **In Progress** publicly | "BELA works to understand your business before building." | Needs Founder |
| Clarification (asks questions) | ❓ → **In Progress** | "BELA can ask clarifying questions when something's unclear." | Needs Founder |
| Business Reality Model (BRM) | ❓ → **In Progress** | "BELA builds a model of your business." | Needs Founder |
| Architecture design | ❓ → **In Progress** | "BELA designs the software's architecture." | Needs Founder |
| Engineering Reality | ❓ → **In Progress** | "BELA assesses what it takes to build." | Needs Founder |
| Technology Provider Selection | ❓ → **In Progress** | "BELA selects appropriate technologies (provider-neutral)." | Needs Founder |
| Project Assembly | ❓ → **In Progress** | "BELA assembles the application." | Needs Founder |
| Testing | ❓ → **In Progress** | "BELA tests what it builds." | Needs Founder |
| Self Review | ❓ → **In Progress** | "BELA can review its own work." | Needs Founder |
| Self Repair | ❓ → **In Progress** | "BELA can repair issues it finds." | Needs Founder |
| Qualification | ❓ → **In Progress** | "BELA qualifies the result against a standard." | Needs Founder |
| Certification | ❓ → **In Progress** | "BELA certifies readiness." | Needs Founder |
| Deployment | ❓ → **Planned** (conservative) | "Deployment is on the roadmap." | Needs Founder |
| Engineering Passport | ❓ → **In Progress** | "Each application can carry an Engineering Passport of how it was built." | Needs Founder |

### Signature Properties

| Capability | Default status | Claim wording (max allowed) | Confirm? |
|-----------|----------------|------------------------------|----------|
| Explains every engineering decision | ❓ → **In Progress** | "BELA aims to explain its engineering decisions." | Needs Founder |
| Provider-neutral (multi-technology) | ❓ → **In Progress** | "designed to be provider-neutral." | Needs Founder |
| Fully autonomous end-to-end | ❓ → **In Progress** | "runs the engineering lifecycle autonomously." | Needs Founder |
| Continuous Evolution (app keeps improving) | ❓ → **Planned** | "Continuous evolution is planned." | Needs Founder |

### Metrics & Numbers

| Claim | Default status | Rule |
|-------|----------------|------|
| Any speed multiple ("10x faster") | 🚫 **Do not use** | Only permitted once a measured, sourced figure is approved and added here. |
| Any cost-saving figure | 🚫 **Do not use** | Same — needs a real, cited source. |
| Any "number of apps built / customers" | ❓ | Leave out until Founder provides a verified number. |
| Market size / TAM (investor decks) | 🗓️ **Planned/sourced only** | Every figure must cite an approved source, or it's marked "illustrative." |

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## Simple Explanation (for anyone)

We made a promise to never lie or exaggerate. This page is how we keep it. Before anyone writes "BELA does X" on a website or in a video, they check this list. If X isn't marked "Available Today," they either say it's coming, or they don't say it at all. That's the whole system.

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## Business Explanation (for a business owner)

Trust is our most valuable asset, and the fastest way to lose it is to promise something the product can't do yet. This ledger is our internal contract: it separates what BELA can do **today** from what's **coming**. It protects customers from disappointment and protects us from claims we can't stand behind.

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## Technical Explanation (for a CTO / engineer)

This is a claims-governance artifact. Each publicly stated capability maps to a status tier and a maximum-allowed phrasing. The default posture is conservative: unverified capabilities are written as "In Progress" or "Planned," never as steady-state features. Numerical claims require a cited source before use. Downstream assets are non-compliant if they exceed the ledger's wording — this is checkable in review.

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## Key Messages

1. **Nothing is claimed publicly unless it's in this ledger.**
2. **Four tiers: Available Today, In Progress, Planned, Future Vision — and we never promote a claim up a tier.**
3. **When in doubt, we say less, not more.**
4. **Numbers require sources. No exceptions.**

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## How the Founder promotes a claim

When a capability is verified as live, change its status to ✅ **Available Today**, update the "Claim wording" to confident present tense, remove the ❓, and add a line to Version History. All downstream assets may then use the stronger wording. **Until then, the conservative wording stands automatically** — no asset is ever blocked waiting on this.

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## Future Improvements

- Add a per-claim "evidence link" column pointing to the certification report or a demo, once the Founder confirms which internal source is the public-facing proof.
- Add an automated check that flags any asset phrase exceeding the ledger wording.
- Version this ledger alongside product releases so claims and reality never drift.

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## Version History

| Version | Date | Change | Author |
|--------|------|--------|--------|
| 1.0 | 2026-07-02 | Initial Founder-Ready ledger. All core claims defaulted to conservative tiers pending Founder confirmation; numeric claims blocked until sourced. | Launch Studio |